Sell Your Digital Products

One of the best ways to make money online is to sell digital products, either your own or those of others. In this article I’ll discuss how you can sell your own digital products to grow your online business.

Step One: Create a Digital Product

Although many people believe otherwise, creating your digital products is fairly easy. You just need to have a topic that will be of interest to potential buyers and then put together some information about that topic in written, audio or video format.

To find a profitable topic, you need to do keyword research. This topic could be an article all its own, so I’ll only mention the basics here. You want to find a keyword phrase of two or more words that gets at least 50 searches a day. If the words “how to” “buy” or “review” are in that keyword phrase, so much the better. There are plenty of tools online for you do to keyword research, so just look for them with your favorite search engine.

Once you’ve found your topic, pull together some information about it. You can do this from your own experience, research or even find some experts on the topic and interview them. Record the interview using one of the many no cost teleconference services and you automatically have an audio product. Get the audio transcribed and you can create a written product. Add some images, create a slide show and you can have a video product, too. Again, these topic could each be several articles by themselves, so I don’t have the space to go into much more detail here.

Step Two: Create a Sales Page

Now that you have your product, you need to be able to explain to folks why they should buy it. You do this with a sales page. Ideally, you’ll create this sales page on your own mini-website, but if you don’t have hosting, you can always start out creating a sales page using one of the free blogging sites, such as Blogger or LiveJournal. Basically, you create one post and that’s your sales page.

Your sales copy should following this basic formula:

1. Share the problem your product solves, illustrate how painful this problem and be.

2. Explain how your product solves these problems.

To make your sales copy stronger, you can add in an explanation of common solutions to the problem and then why yours is different and better.

There is plenty of information on the Internet about how to write good sales copy, so read up. But this simple formula will at least get you started.

Step Three: Set Up the Sales Process

There are many ways you can do this, but before you start, think about whether or not you’re going to stop at just one or two products or are going to continue to grow your inventory of digital products.

The simplest way is to just create a “buy now” button through a payment processor such as PayPal. If you want to have an affiliate program attached to the product so that others can market your product and make a commission, then you can go one step up and set up your product with ClickBank or PayDotCom.

Both these methods work well if you are only selling one or two products. However, if you are going to sell several products … especially if one customer would conceivably want to purchase more than one at a time … you’ll want to invest in a digital shopping cart. A digital shopping cart lets you set up multiple products in one system and empowers customers to place several products in a virtual shopping basket for purchase at one time. In addition, eCommerce software protects your downloadable products from cyber thieves, so that only paying customers gain access to the files.

In fact, download protection, although possible without a shopping cart, is probably the most compelling reason to invest in eCommerce software. If too many non-paying “customers” get access to your digital products, the value of your product is reduced and you can stand to loose a lot of money. Protecting your download individually can be time-consuming process that is easy to get wrong. Digital shopping cart software does this for you in very simple steps.

Step Four: Market Your Product

Now that your product is created and ready for people to buy, you need to get the word out and sell your digital products. There are way too many ways to market your product than I have time to cover in this article. But so you’ll have some idea of what methods to research, here are the most common methods:

  • Article Marketing: writing articles about the topic of your product and posting them to article directories with a link to your sales page.
  • Relationship Marketing: building a list of prospects and creating a relationship with them so they are more likely to buy what you promote.
  • Pay Per Click Advertising: posting short advertisements online that promote your product.