How to Make Your Own Digital Product

Digital products are the way a lot of products are going. They’ve been around in the computer business at least since the first personal computers were produced. And they’ve been available in retail markets since at least CDs became popular (before that they were probably technically magnetic tape products).

But since the internet, they’ve appeared everywhere.

Which means you may be thinking of making your own digital product or even a range of them.

I’d encourage that – it’s fast, fun and can be profitable!

Probably the easiest digital product to create is an audio one.

The software is free – Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break the bank.

Then all you need to do is decide what you’re going to make your digital product about, write a script or an outline and then start recording.
That probably sounds too easy. But in essence that’s all there is to making your own digital product.

Of course, there are lots of steps inside each of those main parts. The most critical is deciding what you’re going to include in your new product. Generally, you should aim at teaching one thing well for each product you create.

There are a couple of reasons for that:

  • People generally prefer specific information rather than “jack of all trades” information
  • It usually commands a higher price

Think about what you pay for in the way of digital products. If it’s console and video games, you’ll buy the latest blockbusers, not the compendiums. The same goes for books – you’ll buy a method to lose 7 pounds in 7 days much more readily than you’ll buy one that teaches you how to eat a balanced diet without going over the top on calories. Even though they would probably give you the same end result.

The same goes for your digital product. Find a need – or actually a “want” – and fill it. There’s a crucial difference between needs and wants.

Maybe a third of the population here in the UK are overweight. But that doesn’t mean they’re all ideal candidates for a digital product teaching them how to get healthier.

You need to drill down to those who not only need the information you’re selling but have a big enough need to say “I want that now”.
It’s also a much easier sale. So before you spend time making your digital product, ask yourself whether or not people will actually want what you’re creating.

Then go ahead and produce it, package it up with a nice sales letter and a download page of some sort.

Then drive traffic to it using articles like this one, posts on your website, videos on YouTube. And as many other methods as you can come up with on a regular basis.

Once you start getting some traffic and sales, concentrate on the two or three methods that are working best. But that’s getting ahead of ourselves – you need to actually make your digital product first!