How to Create a Digital Product to Sell Online

Digital products are probably the simplest form of product that you can sell online. After all, everything online is (by definition) digital. You just need to decide what you’re going to create and then set about doing it. Which is easy in theory but not always as easy in practice.

1. Decide your format

Most people start with PDF ebooks because they perceive them as being easier to create. In practice, a PDF is probably the most difficult product and – worse still – typically carries the lowest price tag.

It takes a long time to type out the thousands of words necessary to make a decent length PDF. Then you’ve got to spell check it, proof read it, get a cover created and format it.

It’s far quicker, far easier and far more profitable to produce an audio or video product. Trust me, I’ve done all three product types and am unlikely to go back to PDFs unless I want to create a printed book.

2. Make an outline

Don’t worry about getting your outline perfect but definitely make sure that you have a series of topic titles that you will cover in your new digital product.

I usually aim for between 6 and 12 sections to cover.

These could be as short as 5 to 10 minutes each if your product is going to be an overview. Or they could last between 30 and 90 minutes each if you’re going in-depth.

There’s no hard and fast rule for this. Think how long a song or music track lasts. Or how long a book is. Or a television series. The range is vast.

The trick is to make sure that you cover what you promise in your sales letter and that you don’t pad the product out for the sake of making it look bigger than it really is. We’ve all bought products or been to webinars that spend the first 15 minutes of their hour telling us how they’re not full of fluff or padding. Don’t let your product fall into the same trap!

3. Flesh out the outline

If your product is only going to be an hour or so long, you probably won’t need to do much fleshing out. But it’s probably worth doing anyway, especially if this is your first digital product.

Just sketch out between 3 and 12 points to cover in each of the sections. The aim is to cover each of these points in a few minutes which means your new digital product will be created fast and you won’t be stuck in front of your microphone like a deer in headlights.

4. Start recording

Chances are you won’t need to do much, if any, editing. Especially if you record in short “bursts” of between 5 and 10 minutes.

Of course, if you’re creating something like a guided meditation you may need to edit out the occasional umms and errs. But for most other products it’s perfectly acceptable to be human when you’re recording!

Organise your recordings logically and give them file names that you’ll likely recognise in a few weeks or months time. There’s no point in being cryptic with the file names on your computer hard drive – you can always change them on the internet host when you upload them to your website if you’re paranoid about piracy.

5. Create a sales page

Depending on the price of your product and your relationship with your list, this doesn’t have to be elaborate.

In fact, I find that the closer my sales letters are to me talking to you as a friend, the better they do. I’m not a fan of flashy graphics or over-hyped sales pages and my style attracts the kind of customers I want to attract (which is the law of attraction working but that’s a whole different article!).