9 Steps to Creating Your Own Digital Product

Creating your own digital product is actually quite easy when you use a system. Here are the steps that I suggest you use to create your own top quality digital product in record time.

1. Narrow down your niche

As a general rule, the best products – and certainly the easiest ones to market – are targeted at a relatively small, easily identifiable niche. So instead of targeting, say, weight loss, you would narrow that down to weight loss using a specific diet or method or aimed at a certain demographic.

2. Outline your digital product

Making an outline of what you want to cover in your digital product serves two main purposes. Firstly it ensures that you don’t miss anything obvious from your product and secondly it gives you a map to follow when you are creating your product.

3. Drill down on your outline

Once you’ve got an outline of your product, it pays to drill down and write down what you’re going to cover in each section. Again, this helps ensure that you’re not going to miss anything when you create your product. But also writing this down in bullet point form means that you can use that list as a crib sheet whilst you are talking or otherwise recording your product.

4. Ensure you won’t be disturbed

You need to set some time aside to record your product.

Make sure that you do some simple things such as switching off your phone, closing any instant messenger windows and making sure that anyone who could potentially interrupt you knows that you’re doing something important and therefore shouldn’t be disturbed.

5. Start recording

I almost didn’t include this step but it is actually one that a lot of people stumble on.

Most of us have a tendency to procrastinate and put things off.

But the trick is to actually start. Once you’ve started, you’ll probably find that you want to continue as your enthusiam levels rise.

6. Edit if necessary

This is a separate step. Editing uses the critical side of your mind, so you shouldn’t mix editing with the creative process of recording your product.

Audio and video programs come with a wealth of editing tools but – in my mind at least – I think that you should be aiming for something that is “good enough” rather than striving for perfection.

7. Upload your product

You can upload your newly created digital product to your website using the control panel in your website hosting or, more efficiently, by using a program such as Filezila to FTP the files across from your local computer to your internet host.

8. Create a download page

A download page can be as pretty or as ugly as you like. Your customer is mainly concerned with getting the product they paid for and using it than they are about the wrapper that’s around it.

The glamour should be reserved for the other element of your digital product:

9. Your sales letter

You can create this with fill in the blank software that’s available for free or chargeable on the web. Or you can create a sales letter from scratch.

The aim of a sales letter is to persuade your potential customers that you have a product that meets their needs and that they want to buy.

The principles of sales letters haven’t really changed much since at least the time of Claude Hopkins (author of the 1923 book Scientific Advertising), just the medium has changed from print to the internet.