Challenges to Creating Your Very Own Digital Product

There is no disputing that digital products are enjoying an all-time popularity level. This is because they are convenient to download for the buyer and easy to create and store for the marketer. Products such as eBooks have resurfaced especially because of the advent of digital e-readers like Kindle Fire, Nook, Cruz and iPad. Marketers who design and create these products have been enjoying a great deal of success and will most likely continue doing so for the foreseeable future. But when attempting to create your own digital product, what are the challenges that you must overcome?

Research

So you’ve decided that other than being an affiliate marketer, you want to create your own product and sell it under your own terms. But where do you start? How do you know what is selling and what is not? Many product-creation beginners get stuck here. After all, there are hundreds of thousands of new digital products out there. Product creation involves ideas, brainstorming, and extensive research in order to know what products are trending and how to get them created and marketed to the right audience.

Writing

There are very few digital products which do not involve their own eBook. Even with videos, an eBook product or a sales page pitch will be required. This may also mean a product review or press release and all this involves writing. Many marketers are not good writers, indeed many of us and this poses a formidable challenge to anyone wanting to generate their own product digitally. Some say that this issue can easily be correctly by simply outsourcing article creation. This is true and has worked for many, but good writers especially those who are reliable are in desperately short supply.

Packaging

A large percentage that is enjoyed by those that have created highly successful digital products has come from packaging. Presentation is extremely important when selling products digitally online. We are living in an age where computers, phones and eReaders are equipped with highly powerful graphics cards which render graphics in stunning color. That means that the average Internet surfer now expects products that are packaged in stunning graphical presentation. If you want to succeed in creating your own product that attracts the masses and causes them to whip out their credit card, you want to make sure that it is visually appealing.

Sales page

This really refers to website development and this is another area where many marketers are not skilled in. Selling your digital products involves putting up a sales page with a compelling sales pitch and then having the actual sales page site created and uploaded.

Selling Digital Products in an Electronic Age

One of the best ways to make money online is to sell digital products. There is still plenty of market space for new Internet stores offering ebooks, music, video, digital art or a combination of the many digital goods people want and need. Consumers just cannot seem to get enough of these items these days, especially with the rise of digital devices such as the iPad and Kindle.

The Internet sale of electronic goods can be a highly profitable business because these items evolve constantly. ebooks, music and video don’t stand still for more than a few months and demand for the newest flavour is always high. Creative geeks, enterprising entrepreneurs and digital designers craft new gadgets that help consumers live more efficient, easier and more entertaining lives. For many the digital world has become their only sale channel and so they spend a lot of time creating great new digital products.

An online merchant that sells gadgets and technical goods is an entrepreneur that never runs out of a hungry market and one that is widely diverse. Everyone seeks computerized products. Smart phones and smart pads are also taking part in this demand. And with the number of these devices rising it won’t be long before demand gets even higher. That of course is on top of the demand of provided by laptops, desktop computers and even smart televisions.

For those who want to sell digital products but have little upfront money to buy inventory, launch a website and market extensively, there is help. Digital Delivery services work with payment gateways such as PayPal and Google Checkout to help sell digital products. The consumers pays through the payment gateway and the digital delivery service then emails the access url to the purchaser. This gives the satisfaction of an instant purchase to the consumer, and doesn’t require the seller to be well known enough to make it onto iTunes.

The monetary outlay for such a setup is quite low as both applications only charge when you actually start selling products. Thus we recommend for those looking to sell digital products that you get started today and start earning.

How to Create a Digital Product to Sell Online

Digital products are probably the simplest form of product that you can sell online. After all, everything online is (by definition) digital. You just need to decide what you’re going to create and then set about doing it. Which is easy in theory but not always as easy in practice.

1. Decide your format

Most people start with PDF ebooks because they perceive them as being easier to create. In practice, a PDF is probably the most difficult product and – worse still – typically carries the lowest price tag.

It takes a long time to type out the thousands of words necessary to make a decent length PDF. Then you’ve got to spell check it, proof read it, get a cover created and format it.

It’s far quicker, far easier and far more profitable to produce an audio or video product. Trust me, I’ve done all three product types and am unlikely to go back to PDFs unless I want to create a printed book.

2. Make an outline

Don’t worry about getting your outline perfect but definitely make sure that you have a series of topic titles that you will cover in your new digital product.

I usually aim for between 6 and 12 sections to cover.

These could be as short as 5 to 10 minutes each if your product is going to be an overview. Or they could last between 30 and 90 minutes each if you’re going in-depth.

There’s no hard and fast rule for this. Think how long a song or music track lasts. Or how long a book is. Or a television series. The range is vast.

The trick is to make sure that you cover what you promise in your sales letter and that you don’t pad the product out for the sake of making it look bigger than it really is. We’ve all bought products or been to webinars that spend the first 15 minutes of their hour telling us how they’re not full of fluff or padding. Don’t let your product fall into the same trap!

3. Flesh out the outline

If your product is only going to be an hour or so long, you probably won’t need to do much fleshing out. But it’s probably worth doing anyway, especially if this is your first digital product.

Just sketch out between 3 and 12 points to cover in each of the sections. The aim is to cover each of these points in a few minutes which means your new digital product will be created fast and you won’t be stuck in front of your microphone like a deer in headlights.

4. Start recording

Chances are you won’t need to do much, if any, editing. Especially if you record in short “bursts” of between 5 and 10 minutes.

Of course, if you’re creating something like a guided meditation you may need to edit out the occasional umms and errs. But for most other products it’s perfectly acceptable to be human when you’re recording!

Organise your recordings logically and give them file names that you’ll likely recognise in a few weeks or months time. There’s no point in being cryptic with the file names on your computer hard drive – you can always change them on the internet host when you upload them to your website if you’re paranoid about piracy.

5. Create a sales page

Depending on the price of your product and your relationship with your list, this doesn’t have to be elaborate.

In fact, I find that the closer my sales letters are to me talking to you as a friend, the better they do. I’m not a fan of flashy graphics or over-hyped sales pages and my style attracts the kind of customers I want to attract (which is the law of attraction working but that’s a whole different article!).

Challenges Of Selling Digital Products

While there are many advantages to a digital business with digital products, it doesn’t come without its fair share of challenges. In addition to all the regular tasks of running a business, a digital business also has to deal with unique issues.

First of all, because there is usually minimal cost associated with creating and distributing digital products, the market can tend to be oversaturated. Anyone with an Internet connection and a video camera can create a training video, just like anyone with Microsoft Word can create an e-book. So not only does your digital product have be distinguishable from everything else that’s already out there, it has to be so much better than everyone else that you can actually sell yours and make money from it.

Actually, that’s only partly true.

While you do need to be able to make money off your digital products, you don’t have to make money off all of your products. Because there is no cost to store or copy these products, many businesses decide to give some of their products away for free. In principle, this will help build exposure to their company and their brand, generating return customers, which can then lead to increased sales. This can also help make up for when your digital product gets copied and redistributed without your knowledge or consent, which will happen. (This is another challenge; some people simply don’t want to pay for digital products.) While you can do what you can to help combat piracy, using that detail and actually encouraging people to share it for free may actually help advertise your business.

Speaking of advertising, this can be an additional challenge for this type of product. Online marketing is a completely different world than traditional marketing strategies, and brings with it fierce competition. The world of online marketing can be difficult to master, but is certainly not impossible.

With this business model, you also have to be sure your website is welcoming and easy to navigate, that people can easily and successfully order/download/access whatever they need to (at all times; you can’t just put up a “closed” or “out for lunch” sign), and that you’re website is secure. Customer service can’t suffer just because your product or service is digital.

However, none of these challenges are insurmountable. With the proper education and drive, you can overcome these and other challenges and reap all the benefits digital products have to offer.